Kei te piki haere ngā utu o ā rātou waka hiko e ngā kaihanga waka mai i a Tesla ki a Rivian ki a Cadillac i waenga i ngā āhuatanga o te mākete me te pikinga o ngā utu o ngā taonga, inā koa mō ngā rauemi matua e hiahiatia ana mō...Ngā pākahiko hiko.

Kua heke haere ngā utu pākahiko mō ngā tau maha, engari tērā pea ka huri tēnei. E matapaetia ana e tētahi kamupene he pikinga nui o te hiahia mō ngā kohuke pākahiko i roto i ngā tau e whā e whai ake nei, ā, ka piki ake pea te utu o ngā pūtau pākahiko EV mā te neke atu i te 20%. He tāpiritanga tēnei ki ngā utu kua piki kē mō ngā rauemi mata e pā ana ki te pākahiko, he hua o ngā raruraru mekameka tuku e pā ana ki te Covid me te whakaekenga a Rūhia ki Ukraine.

Nā te pikinga o ngā utu, kei te piki haere ngā utu o ētahi kaihanga waka hiko, ā, ka iti ake te utu mō ngā waka kua tino utu nui mō te hunga Amerikana noa, ā, ka ara ake te pātai, ka whakaroahia rānei te hurihanga o ngā waka hiko e te pikinga o ngā utu o ngā taonga?

Te tuku i ngā utu

Kua roa a Tesla, te kaiārahi ahumahi, e mahi ana ki te whakaiti i ngā utu o āna waka, hei wāhanga o tana "mahere matua ngaro" hei whakatairanga i te nekehanga ā-ao ki te kawe waka kore-tukunga. Ahakoa rā, kua maha ngā wā i whakapiki ake ai āna utu i te tau kua hipa, tae atu ki ngā wā e rua i te marama o Poutū-te-rangi i muri i te whakatūpato a te Tumu Whakarae, a Elon Musk, kei te "kitea e Tesla me SpaceX te pēhanga pikinga nui i ngā tau tata nei" i roto i ngā utu rauemi mata me ngā utu kawe.

He nui ake te utu o te nuinga o ngā Tesla i tō te tīmatanga o te tau 2021. Ko te putanga "Standard Range" iti rawa te utu o te Model 3, te waka tino utu iti a Tesla, ka tīmata i te $46,990 i te US, he pikinga 23% mai i te $38,190 i te Hui-tanguru 2021.

Ko Rivian tētahi atu kaiwhakatairanga wawe mō ngā pikinga utu, engari kāore i kore he tautohetohe mō tāna nekehanga. I kī te kamupene i te 1 o Poutū-te-rangi ka piki ake ngā utu mō āna tauira kaihoko e rua, te pikapa R1T me te SUV R1S, ā, ka whai mana tonu. Ka piki te R1T mā te 18% ki te $79,500, ā, ka piki te R1S mā te 21% ki te $84,500.

I taua wā anō, i pānuitia e Rivian ngā putanga hou he iti ake te utu mō ngā tauira e rua, he iti ake ngā āhuatanga paerewa me ngā mōta hiko e rua, kaua e whā, ko te utu he $67,500 me te $72,500, he tata ki te utu taketake o ō rātou tuākana mōta-whā.

Nā ngā whakarerekētanga i ara ake ngā tukemata: I te tuatahi, i kī a Rivian ka pā te pikinga utu ki ngā ota i tukuna i mua i te 1 o Poutū-te-rangi me ngā ota hou, ka hoki anō ki ngā kaipupuri rahui o mua mō te moni nui ake. Engari i muri i ngā rā e rua o te whakahē, ka whakapāha te Tumu Whakarae, a RJ Scaringe, me te kī ka whakamanahia e Rivian ngā utu tawhito mō ngā ota kua tukuna kētia.

"I taku kōrero ki te tokomaha o koutou i ngā rā e rua kua pahure ake nei, e tino mārama ana ahau, e whakaae ana hoki ki te pouri o te tokomaha o koutou," te tuhituhi a Scaringe i roto i tētahi reta ki ngā kaipupuri hea o Rivian. "Mai i te tīmatanga o te whakatakoto i tā mātou hanganga utu, ā, i ngā marama tata nei, he maha ngā mea kua rerekē. Kua piki ake te utu o ngā mea katoa mai i ngā haurua-ira ki ngā pepa whakarewa me ngā nohoanga."

Kei te tukuna atu hoki e Lucid Group ētahi o aua utu teitei ki ngā kaihoko whai rawa o āna sedan papai utu nui.

I te 5 o Mei, i kī te kamupene ka whakapiki ake i ngā utu mō ngā putanga katoa o tana waka Air papai, engari kotahi, mā te 10% ki te 12% mō ngā kaihoko o Amerika e tuku ana i ā rātou pukapuka i te 1 o Hune, i muri mai rānei. I te mahara pea ki te panonitanga a Rivian, i whakamana te Tumu Whakarae o Lucid, a Peter Rawlinson, ki ngā kaihoko ka whakamanahia e Lucid āna utu o nāianei mō ngā pukapuka katoa e tukuna ana tae noa ki te mutunga o Mei.

Ko ngā kaihoko e tono ana mō te Lucid Air i te 1 o Hune, i muri mai rānei, ka utu i te $154,000 mō te putanga Grand Touring, mai i te $139,000; $107,400 mō te kāhua Air in Touring, mai i te $95,000; $87,400 rānei mō te putanga iti rawa te utu, e kiia nei ko Air Pure, mai i te $77,400.

Kāore i rerekē te utu mō tētahi momo hou taumata-teitei i panuitia i te marama o Āperira, te Air Grand Touring Performance, ki te $179,000, engari — ahakoa ngā āhuatanga ōrite — he $10,000 te nui ake i te Air Dream Edition iti-whakahaere i whakakapia e ia.

"Kua tino rerekē te ao mai i te wā i panuitia ai a Lucid Air i te marama o Hepetema 2020," te kōrero a Rawlinson ki ngā kaipupuri moni i te wā o te karangatanga whiwhinga moni a te kamupene.

Painga tuku iho

He nui ake ngā ōhanga tauine a ngā kaihanga motuka o te ao i ngā kamupene pēnei i a Lucid, i a Rivian rānei, ā, kāore anō kia tino pāngia e te pikinga o ngā utu e pā ana ki te pākahiko. Kei te pēhia hoki rātou e te taumahatanga utu, ahakoa he iti ake te tukunga atu o ngā utu ki ngā kaihoko.

I te Rāhina, i whakapiki ake a General Motors i te utu tīmatanga o tana Cadillac Lyriq crossover EV, ā, i piki ake ngā ota hou mā te $3,000 ki te $62,990. Kāore i roto i tēnei pikinga ngā hoko o te putanga tuatahi.

I roto i te whakamārama a te Perehitini o Cadillac, a Rory Harvey, i kī ia kei te whakauru te kamupene i tētahi tuku $1,500 ki ngā kaipupuri hei tāuta i ngā rihi i te kāinga (ahakoa ka tukuna atu hoki te utu ki ngā kaihoko o te putanga tuatahi iti ake te utu). I kīia anō hoki e ia ko ngā āhuatanga o waho o te mākete me te utu whakataetae hei take i piki ake ai te utu.

I te wā o tana karangatanga whiwhinga moni mō te hauwhā tuatahi i te marama kua taha ake nei, i whakatūpato a GM e matapaetia ana ko te utu katoa o ngā rawa i te tau 2022 ka eke ki te $5 piriona, he rua te nui o te mea i matapaetia e te kaihanga waka i mua.

"Ki taku whakaaro ehara i te mea kotahi anake," te kī a Harvey i te wā o tētahi hui pāpāho i te Rāhina i te wā i panuitia ai ngā huringa utu, me te tāpiri atu kua whakamahere tonu te kamupene ki te whakarerekē i te utu i muri i te tīmatanga. "Ki taku whakaaro he maha ngā āhuatanga i whakaarohia."

Kāore i rerekē te mahi me ngā whakatakotoranga o te Lyriq 2023 hou mai i te tauira tuatahi, e ai ki tāna. Engari nā te pikinga o te utu ka tata atu ki te utu o te Tesla Model Y, e whakanohohia ana e GM te Lyriq hei whakataetae.

Kua waiho e te hoa whakataetae, a Ford Motor, te utu hei wāhanga nui o tana whakatairanga hokohoko mō te pikapa hiko hou, a F-150 Lightning. He maha ngā kaitātari i ohorere i te tau kua hipa i te kīnga a Ford ko te F-150 Lightning, i tīmata tata nei te tuku ki ngā kaihokohoko, ka tīmata i te $39,974 noa iho.

I kī a Darren Palmer, te tumuaki tuarua o ngā kaupapa EV o te ao, kei te whakaaro te kamupene ki te pupuri i te utu — pērā i tēnei wā — engari kei raro anō i ngā utu "porangi" o ngā taonga, pērā i ngā atu katoa.

I te marama kua taha ake nei, i kī a Ford e matapaetia ana e ia he $4 piriona te nui o ngā āputa mai i ngā rauemi mata i tēnei tau, he pikinga ake mai i te matapae o mua o te $1.5 piriona ki te $2 piriona.

"Ka puritia tonu e mātou mā te katoa, engari me aro atu mātou ki ngā taonga, e tino mohio ana ahau," te kōrero a Palmer ki a CNBC i roto i tētahi uiuinga i te tīmatanga o tēnei marama.

Ki te piki ake te utu o te Lightning, tera pea ka ora ngā kaipupuri rahui 200,000 o nāianei. I kī a Palmer i kite a Ford i te whakahē ki a Rivian.

Ngā mekameka tuku kua whakatūria

He hua hou ngā Lyriq me te F-150 Lightning, me ngā mekameka tuku hou – i tēnei wā – kua tūpono ngā kaihanga waka ki te pikinga o ngā utu o ngā taonga. Engari mō ētahi waka hiko tawhito, pērā i te Chevrolet Bolt me ​​te Nissan Leaf, kua taea e ngā kaihanga waka te pupuri i te pikinga utu iti ahakoa te teitei o ngā utu.

Ko te utu tīmatanga mō te Bolt EV 2022 a GM he $31,500, he pikinga ake i te $500 mai i te tīmatanga o te tau tauira, engari he hekenga iho i te $5,000 ki te tau tauira o mua, ā, tata ki te $6,000 te iti iho i te wā i whakaurua tuatahitia ai te waka mō te tau tauira 2017. Kāore anō a GM kia whakapuaki i te utu mō te Bolt EV 2023.

I te marama kua taha ake nei, i kī a Nissan ka mau tonu te utu tīmatanga ōrite mō te putanga hou o tana Leaf hiko, kua hokona i te US mai i te tau 2010, mō ngā tauira o te tau 2023 e haere ake nei. Ka tīmata ngā tauira o nāianei i te $27,400 me te $35,400.

I kī te heamana o Nissan Americas, a Jeremie Papin, ko te kaupapa matua a te kamupene mō te utu he tango i te nui o ngā pikinga utu o waho e taea ana, tae atu ki ngā waka o muri mai pēnei i te Ariya EV e haere ake nei. Ka tīmata te utu mō te Ariya 2023 i te $45,950 ina tae mai ki te US i muri mai i tēnei tau.

"Koinā te kaupapa matua," te kōrero a Papin ki a CNBC. "Koinā te mea e arotahi ana mātou ki te mahi ... he pono mō ICE, pērā i ngā EV. Ko tā mātou hiahia anake he hoko waka i te utu whakataetae, ā, kia rite ki tō rātou uara katoa."